CLEAR Tonic Monsters

CLEAR Tonic Monsters is the application that we developed for Unilever Thailand to bring attention to their new product, CLEAR Men Anti-Hair Fall Tonic.

By walking past the giant screens at Siam Center and BTS Asoke, two of the busiest areas in Bangkok, users will prompt the application to create monsters that appear over their heads.

These monsters are “Stress”, “Pollution”, and “Hair Styling”, and they will try to pull out users’ hair! This is why they have to interact with the application and touch the Clear Tonic bottle to kill these monsters. Have a look at this video to see the application in action.

COLLABORATION

ActivationInteractive Installation

RELEASED

2013