Toyota Magnetic Field

bit.studio takes AR to the next level by introducing the first ever Spatial Augmented Reality in Bangkok.

How can you design an application that people know how to play within a matter of seconds? This application is an example of that. Using 68,817 interactive logos, we help Toyota promote their new logo at BTS Asok/MRT Sukhumvit.

The passers-by can interact with the logos by using their movement. The challenge that we faced is making the application running in real-time. Our answer to that is using a grid, center of mass of users and a little bit of mathematical magic. Discover how we make it happen in our video.

COLLABORATION

Toyota

ActivationInteractive Installation

RELEASED

2013