Delivery Doodles

In collaboration with Google and GrabFood, developed a web application for families to enjoy their freetime and mealtime together. Available to serve your meal in 3 countries across APAC in May 2O2O.

Delivery Doodles is a fun experience with simple steps to follow. Just draw a dish and capture your drawing. Our AI will try to guess what you have drawn and redirect you to GrabFood’s local restaurant lists where you can order your dish. That’s it. Enjoy your special menu and family time!

Can’t decide which meal to order?

Why not let your little kids draw something they would like to have for this dinner?

With the power of TensorFlow.js, we created a machine learning (ML) model that can recognize more than 40 dishes. The challenge of this project was to gather as varied drawing styles as possible in a short period of time. Undoubtedly, the input quantity was essential, so was the data diversification. To achieve both aspects in one go, we developed a mobile data collecting application that made collecting and labelling data effortless. Just use our web app to capture a drawing then choose one of the predefined classes to label it.

In close collaboration with Grab and Google, over 10,000 doodles were submitted from across the countries. Our ML model used the collected data to learn what each dish should look like. In addition, we also generated drawing data using image processing techniques and the Generative Adversarial Networks (GANs) model to create more variety of drawing styles, which helped enhance the accuracy of our ML model. Finally, we combined the model with our web app, and voila, Delivery Doodles is now ready to deliver this enjoyable experience to more and more families!

Delivery Doodles will magically turn your kids’ doodles into food orders!

Get your kids ready to have fun ordering your next meal! Try Delivery Doodles on your mobile now at
UX Design
Web App